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CBT :: Marketing Training :: Principles of Marketing Training: Promotion Strategy
Principles
of Marketing CD-Rom Training Software: Promotion Strategy
Price:
$179.00
Training Course ID:
42404
Training Course Description
/ Outline
Principles of Marketing Training:
Promotion Strategy offers the student an overview
of the information required to identify the
elements of the promotional mix, determine appropriate
promotional objectives, and select the advertising
types and public relations tools to implement.
The training program details the procedures
for creating an advertising campaign, the types
of promotional strategies, and the steps of
the personal selling process.
Learn To
- Identify the definition of
integrated marketing communication.
- Select the elements of the
promotional mix.
- Identify issues to consider
when creating a promotional mix.
- Identify methods to develop
an advertising budget.
- Sequence the steps of the
personal selling process.
- Identify the goal of sales
promotion in an advertising campaign.
Training Audience
The target audience for this
training program is managers, supervisors, and
executives who can influence the marketing and
strategic goals of their organization.
Total Training Time
2 to 4 hours
Training Objectives
Unit
1: Promotion Essentials (0.5 - 1 hour)
- Identify the definition of
integrated marketing communication.
- Select the elements of a
promotional mix.
- Identify common issues to
consider when creating a promotional mix.
- Choose the objectives your
promotional strategy might accomplish.
- Identify two promotional
strategies.
- In a given situation, apply
the appropriate promotional strategy.
- Simulation Overview:
- In this simulation, you will
meet with Mary Aberdeen, Icon's Director of
Marketing to discuss the elements of promotion.
Mary will ask you a series of questions about
the elements of a promotional mix, the issues
that should be considered when creating a
promotional mix, and the types of objectives
that a good promotional strategy should accomplish.
Unit 2: Advertising
and Public Relations (0.5 - 1 hour)
- Select the primary types
of advertising.
- In a given situation, utilize
the appropriate public relation tools.
- Identify two methods to develop
an advertising budget.
- Sequence the steps for creating
an advertising campaign.
- Apply the steps for creating
an advertising campaign.
- Simulation Overview:
- In this simulation, you will
be meeting with Dean Kramer, Icon's Director
of Public Relations. Dean will discuss the
fundamentals and essentials of advertising
and public relations and the steps for creating
an effective advertising campaign, and will
ask you a series of questions to test your
knowledge of the subjects.
Unit 3: Sales Promotions
and Personal Selling (1 - 2 hours)
- Identify the goal of sales
promotion in an advertising campaign.
- Sequence the steps of the
personal selling process.
- Apply the steps of the personal
selling process.
- Simulation Overview:
- In this simulation, you will
meet with Marcus Robinson, Icon's Marketing
Manager. Marcus will ask you a series of questions
designed to test your knowledge of the role
of sales promotion in an advertising campaign
and the importance of the personal selling
process.
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