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Principles of Marketing Online Training Course: Promotion Strategy
Price: $179.00
Online Training Course ID: 42404
Training Course Description / Outline
Principles of Marketing Training: Promotion Strategy offers the student an overview of the information required to identify the elements of the promotional mix, determine appropriate promotional objectives, and select the advertising types and public relations tools to implement. The training program details the procedures for creating an advertising campaign, the types of promotional strategies, and the steps of the personal selling process.
Learn To
- Identify the definition of integrated marketing communication.
- Select the elements of the promotional mix.
- Identify issues to consider when creating a promotional mix.
- Identify methods to develop an advertising budget.
- Sequence the steps of the personal selling process.
- Identify the goal of sales promotion in an advertising campaign.
Training Audience
The target audience for this training program is managers, supervisors, and executives who can influence the marketing and strategic goals of their organization.
Total Training Time
2 to 4 hours
Training Objectives
Unit 1: Promotion Essentials (0.5 - 1 hour)
- Identify the definition of integrated marketing communication.
- Select the elements of a promotional mix.
- Identify common issues to consider when creating a promotional mix.
- Choose the objectives your promotional strategy might accomplish.
- Identify two promotional strategies.
- In a given situation, apply the appropriate promotional strategy.
- Simulation Overview:
- In this simulation, you will meet with Mary Aberdeen, Icon's Director of Marketing to discuss the elements of promotion. Mary will ask you a series of questions about the elements of a promotional mix, the issues that should be considered when creating a promotional mix, and the types of objectives that a good promotional strategy should accomplish.
Unit 2: Advertising and Public Relations (0.5 - 1 hour)
- Select the primary types of advertising.
- In a given situation, utilize the appropriate public relation tools.
- Identify two methods to develop an advertising budget.
- Sequence the steps for creating an advertising campaign.
- Apply the steps for creating an advertising campaign.
- Simulation Overview:
- In this simulation, you will be meeting with Dean Kramer, Icon's Director of Public Relations. Dean will discuss the fundamentals and essentials of advertising and public relations and the steps for creating an effective advertising campaign, and will ask you a series of questions to test your knowledge of the subjects.
Unit 3: Sales Promotions and Personal Selling (1 - 2 hours)
- Identify the goal of sales promotion in an advertising campaign.
- Sequence the steps of the personal selling process.
- Apply the steps of the personal selling process.
- Simulation Overview:
- In this simulation, you will meet with Marcus Robinson, Icon's Marketing Manager. Marcus will ask you a series of questions designed to test your knowledge of the role of sales promotion in an advertising campaign and the importance of the personal selling process.
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